“ENRICHING LIVES”

Parsons Electric/ArchKey Solutions video for web, employee meetings, new business presentations, trade shows and recruitment events.

The Challenge: Communicate the multitude of ways that Parsons Electric touches the lives of everyone in the community. Do it without relying on narration, making the video suitable for trade shows and recruitment events where the soundtrack is often turned down or off. Do it without shooting hours of new footage involving people in practically every shot. Make it visually engaging and fast-paced. And don’t spend a ton of money.

The Solution: Negotiate a very affordable rate with one stock footage house. Utilize a graphics template that eliminated 70% of the heavy lifting on the front end. Hire my favorite After Effects artist who spins straw into gold. Find a high-energy music track with plenty of hits to keep the editing lively. Premier the show on the main scoreboard at US Bank Stadium.